A large part of the brain is focused on visual processing, allowing humans to process images at an incredible speed. The human brain can recognize a familiar object in only 100 miliseconds, making images the perfect way to communicate in today’s short-attention world.
Our brain can interpret images much quicker than text which is why images can communicate a product, service or brand instantly. Additionally, images give depth and context to a description or story and provide a much more immersive experience than writing alone. It’s why your social media needs good images.
If you want to get your brand and your image out there, you need to be able to use images in a way that makes them stand out in your customer’s minds and makes them excited about your brand. If you are able to do this, you will be able to increase engagement across your social profiles, website, or in your online marketing campaigns.
The most important thing when it comes to social media images is to think about how you are going to be using them in order to get the best impact for your branding. The importance of branding cannot be overemphasised and you need to keep in mind that the images that you use need to be relevant to help facilitate your business goals.
Even though there are a lot of ways that you can get your business known and communicate with your customers, nothing works as well as having a strong set of branded imagery to attract viewers and turn them into customers.
Brand image is more than a logo that identifies your business, product or service. Today, it is a mix of the associations consumers make based on every interaction they have with your business.
Brand image builds credibility and equity
Your brand image is paramount to building credibility and loyalty among potential customers. If you consistently work at maintaining a stable brand image, it contributes to a consumer’s relationship with your brand. The more often you can deliver on your brand promise with a strong brand image, the easier it will be for consumers to remember your brand and what it stands for.
Brand Image and colors creates recognition
You can probably spot the IKEA logo, a Tesla car or a can of Coca-Cola from afar. It may look simple, but it takes a lot to make your brand this recognizable to consumers. It’s not just about the logo or slogan; your brand image encompasses both visual elements and brand associations like speed, reliability and quality. It puts out a instant message. If you don’t put the effort into maintaining a consistent brand image throughout every interaction a consumer has with your brand, you’ll find it very hard to develop an easily recognizable one.
Studies show that people only remember 10% of what they hear once 72 hours have passed. However, if you pair a relevant image with your material, people can remember 65% of the information after three days.
This is an incredible jump in retention, and it shows how important images are when you’re trying to build a brand and communicate your marketing message. Text-based information is incredibly inefficient on its own, so be sure to always to include an image.
Your graphic profile are very important in all of your marketing since it allows you to communicate more with your audience. Your followers get to see more of you and can keep track of your activities. With images, you can tell a story or express a thought much better than a written article ever could. Remember to use high-quality images that are in-keeping with your brand and I’m sure your efforts will pay off. And remember to always use your brand colors since that is what creates recognition and authenticity to your customers.