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What Does A Copywriter Do?


A copywriter is a professional writer responsible for writing the text, or copy, used in marketing and promotional materials. Copywriting is at the core of nearly every business. Without copywriters, businesses wouldn’t be able to share their messages with potential customers to expand their markets, or with current customers to keep them engaged. This includes websites, non-profit organizations and service providers.

Today, more and more copywriters work digitally. A digital copywriter also has writing as a basis but with a focus on the digital. It can be about being a content manager and taking care of a company's social channels online. You might make newsletters, run a company blog or produce other editorial content online. As a copywriter with a focus on digital, it is good to have a basic grasp of keyword optimization, SEO. It is becoming more and more common for companies to choose to be seen through so-called native articles. Natives is an article that is editorially relevant to the reader but as in basically has a company as the sender and is ad branded.

An important part of the job as a copywriter is to do research, to find out facts about the customer's company, product or service and the intended target group. The texts that the copywriter writes can sometimes be long and complicated, sometimes short headlines or slogans.

Benefits of having a copywriter in your company:

  • Ensures content has a clear call-to-action so readers do something that will benefit your business.
  • Saves you money, so you don’t have to pay for Google ads.
  • Saves time, by taking the burden of writing all that needed content for you.  
  • Helps you look professional.
  • Helps you rank higher on Google  
  • Maximizes the ROI of your Digital Marketing.

A copywriter builds your company’s image and it helps the customer to determine whether your business is credible, professional and potentially worthy of doing business with. It will bring out full personality of your brand if you hire a copywriter. It will also mean that you can focus more on your own task and let the copywriter do their writing. This will make the work at your business more efficient.  

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