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Why Is Paid Ads Important For Your Company?


What is paid advertising?  

Paid advertising usually refers to online methods a company uses to attract more customers by paying for ad space on search, other websites, or social media. And if users saw it or click on your ad, you'll be charged for it.

There are many types of paid ads but the most common ones are:

  • Paid Search: Businesses can bid to appear at the top of search, which means the will place above organic results, for certain keyword on Google for example. There are a few types of paid search ads, for example: PPC ads, responsive ads and display ads.  
  • Social Media Advertising: Businesses can run ads on different social media platforms ex. Facebook, Instagram, Linkedin and Tiktok. The ad offerings and format varies from platform to platform.  
  • Banner Ads: Businesses can pay to put a “banner” at the top, bottom or sides of webpages.  
  • Native Ads: Native ads are often found in social media feeds, or recommended content on a web page. Unlike ads or banner ads, native ads don’t really look like ads. They look like part of the flow of the page. A typical native ad format you see often pop up as “sponsored post”.  

Why is paid ads important for your company?

People spend a lot of their time online and traditional media such as TV or print magazines aren’t as popular as they used to be. Plus, you can give your audience much more personalised ads online than when reaching out via a national TV ad. You end up being more useful to them and can target people more likely to be interested in you, which usually means a better ROI for your business.

Advertising platforms know this and can help you reach the right people at the right time where they like to hang out online. Which means that your ads while appear to the most relevant audience. Sites like Facebook and Google have access to a lot of data. This means that they have ability to put your ads in front of the right prospects. It’s very important that your ads appear to the right audience so that you don’t spend money unnecessarily on the wrong audience. You’ll need to do some research and a bit of trial and error before finding the perfect platform or platforms to advertise on. Remember, things change so something that didn’t work a year ago shouldn’t always be discarded as it might be relevant now. In the same way, once you find the mix that works for your business, don’t forget to keep testing, it might not always be the most effective solution.

Paid advertising is one of the best ways to bring in new customers, get leads and increase brand awareness. It increases your company’s prestige and credibility. When people see an ad for a company (especially a good ad) they instinctively assume that business has money. And if they think a business has money they assume it’s doing well, which means there are other customers. Which in that case creates a credibility.  

These are just some of the benefits that paid advertising will bring to your company. Regardless of what you sell or offer, you should consider using paid advertising to promote your business.